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The Honest Truth About Freelance Consulting (Don’t Start Without This)

By Ani BjörkströmPublished 12 July 2026Reviewed 20 September 20266 min video + articleConsulting

The Honest Truth About Freelance Consulting (Don’t Start Without This)
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CONSULTING

Is freelance consulting worth it — and what should you know before you start?

In short: Freelance consultants keep much more of what the client pays, but the higher income is not free money — you take on sales, marketing, contracts, administration, tax, and finding the next project yourself.

Key takeaways

  • Freelance consultants keep much more of what the client pays, but the higher income is not free money — you take on sales, marketing, contracts, administration, tax, and finding the next project yourself.
  • Large companies often hire freelancers through intermediaries — consulting brokers, staffing firms, recruiting partners — who keep a percentage of the contract value; build relationships with several rather than relying on one.
  • Do not go freelance immediately: first become someone companies specifically want, because the biggest mistake is freelancing before building real market value.

Consultants in tech are often said to earn twice as much as employees, but nobody really explains how the business works — who finds the clients, why companies hire consultants, or the downsides. Drawing on 2 years as a freelance consultant and 5 years as an employed consultant in the financial and wealth management industry, Ani Björkström explains how consulting works in practice.

What is the difference between an employed and a freelance consultant?

An employed consultant works for a consulting company that finds clients, negotiates contracts, invoices the customer, and handles administration — you simply deliver the work. A freelance consultant owns the business: you find clients, negotiate rates, invoice, and run everything, but you also keep much more of what the client pays.

A consultant, simply explained, is an expert hired temporarily by another company for a specific skill. Projects last a few months or several years, and consultants regularly move between companies instead of staying in one place.

Why do freelance consultants earn more?

Because they are effectively running a business, not just delivering work. A freelancer is responsible for sales, marketing, networking, contracts, administration, tax, and finding the next project — and the reward is keeping most of the pay.

The realization that triggered this career switch is telling. After about 3 years as an employed consultant, Ani noticed the freelancer sitting next to her did exactly the same work, to the same quality, with the same responsibilities — the only real difference was who received the money.

How do clients actually hire freelance consultants?

Often not directly. Large companies usually prefer intermediaries — consulting brokers, staffing firms, or recruiting partners — because contracts are simpler, legal risk is lower, and one partner can supply hundreds of consultants; these intermediaries keep a percentage of the contract value, depending on the market and the agreement.

The practical advice: build relationships with several good recruiters or consulting partners rather than relying on just one. A single channel for projects is a single point of failure in a business with no guaranteed income.

When should you go freelance?

Not immediately — first become valuable. Develop expertise, build a reputation, and become someone companies specifically want; once that happens, freelancing becomes much easier, and skipping this step is the biggest mistake new freelancers make.

Pros of freelancingCons of freelancing
Higher earningsLess job security and no guarantees or bonuses
Huge learning curve across different industriesYou are responsible for finding your own projects
Massive professional networkMore administration and fluctuating income
More freedom and potentially more flexibilityYou are running a business, not just writing code

FAQ

Should I compete on price as a new freelancer?

No — do not compete by being the cheapest; compete by becoming the best. Companies do not hire expensive consultants because they are expensive; they hire them because they solve expensive problems.

Do companies hire freelancers directly?

Often they do not. Intermediaries sit between large companies and freelancers, keeping a percentage of the contract value in exchange for simpler contracts and lower legal risk for the client.

Is this financial or legal advice?

No. Everything here comes from personal experience — 2 years freelance and 5 years employed consulting — and describes how consulting works in practice.

Full transcript of the video (833 words, 8 sections)

Chapters: 0:00 Everything I Wish I Knew Before Freelance Consulting · 1:10 What Is Consulting? · 1:36 Employed vs Freelance Consultant · 2:34 Why Freelancers Earn More · 3:01 Why I Went Freelance3:39 How Clients Actually Hire Consultants · 4:29 Pros & Cons of Freelancing · 4:57 When Should You Go Freelance? · 5:23 My Biggest Advice 👋 New here?I'm Ani — freelance tech consultant in finanhare practical tutorials on consulting, AItools, and working in tech. Subscribe — thisn how consulting really works: findingclients, negotiating rates, contracts, invoiES" and tell me which topic I should covernext — I read every single one.

0:00 Everything I wished I knew before becoming a freelance consultant. If you are a software engineer, data engineer, IE engineer, or anyone working in tech, you have probably heard that consultants earn more than employees, but nobody really explains how it works. Who finds the clients? Why do companies even hire consultants? Consultants make twice as much money as employees, and what are the downsides nobody talks about? I have worked as a freelance consultant for the past 2 years and 5 years as an employed consultant. In this video, I'm going to explain everything I wish someone had told me before I started. My name is Annie. I'm a freelance technology consultant working in financial and wealth management industry.

0:50 During the last 5 years, I have worked on projects for multiple companies, and during the last 2 years, I have been running my own consulting business. Everything I share today comes from my own experience. This isn't financial or legal advice. It is simply how consulting works in practice. What is consulting? Simply explained, a consultant is an expert hired temporarily by another company. Instead of becoming a permanent employee, you are brought in because you have a specific skill or expertise. Projects can last a few months or several years. The biggest difference is that consultants regularly move between companies instead of staying in one place.

1:36 What is the difference between employed consultant and freelance consultant? There are really only two ways to become a consultant. Employee consultant, you are employed by a consulting company. They find clients, they negotiate contracts, they invoice the customer, they handle administration, and you simply deliver the work. As a freelance consultant, you own the business. You find or help find the clients. You negotiate rates. You invoice, and you run the business. But, you also keep much more of what the client pays. By the way, I'm thinking about turning these into a whole series where I will explain how consultancy actually works, from finding clients and negotiating rates to invoices, contracts, and taxes.

2:26 If that is something you'd like to see, leave a comment below and tell me what you want me to cover. Now, back to the video. Why do freelancers earn more? This is where most people get confused. The higher income isn't free money. You are taking on much more responsibility. As a freelancer, you are effectively running a business. You are responsible for sales, marketing, networking, contracts, administration, tax, finding the next project. The reward is that you keep most of the pay yourself. Why I became a freelancer. This is my story. I actually started as an employee consultant. After about 3 years, I realized something. I was doing exactly the same work as freelance consultant sitting next to me.

3:14 The client expected exactly the same quality. We had the same responsibilities. The only real difference was who received the money. That made me curious. So, I spent months talking to freelancers, reading online, asking questions, and learning how the business actually worked. Eventually, I decided to start my own consulting company. How clients actually hire consultants. This is one of the most valuable section. Many people think companies hire freelancers directly. Often, they don't. Instead, there are intermediaries. Sometimes they are called consulting brokers, sometimes staffing firms, sometimes recruiting partners.

3:59 Large companies usually prefer working with these partners because contracts are simpler, legal risk is lower, one partner can supply hundreds of consultants. These intermediaries normally keep a percentage of a contract value. How much depends on the market and the agreement. One piece of advice I would give is to build relationships with several good recruiters or consulting partners rather than relying on just one. Pros and cons with freelancing. Pros are that earnings are higher, you have huge learning curve, different industries, massive professional network, more freedom, potentially more flexible. Cons are less job security, you are responsible for finding projects, more administration, income can fluctuate, no guarantees, no bonuses, and you're running your own business, not just writing a code.

4:54 When should you go freelance? I personally don't think people should become freelancers immediately. First, become valuable. Develop expertise, build a reputation, become someone companies specifically want. Once that happens, freelancing becomes much easier. The biggest mistake I see is people trying to freelance before they have built any real market value for themselves. My biggest advice is, if I could give one piece of advice, don't compete by being the cheapest. Compete by becoming the best. Companies don't hire expensive consultants because they are expensive. They hire them because they solve expensive problems.

5:42 Focus on becoming that person. Thanks for watching. If this video helped you understand consulting a little better, consider subscribing because I'm planning to share a lot more content about consultancy and working in tech and finance. And if there are topics you'd like me to cover next, let me know in the comments. I read every single one. Bye.

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Ani Björkström

Ani Björkström — founder of QvantX Sweden AB, a Stockholm consultancy building AI solutions for banks, asset managers and finance teams. Anthropic partner. Every article starts from a real client build, minus the confidential parts. LinkedIn →